We swaggified Youppi
Community Building / Photo / Design
Canadiens de Montréal
2024
Canadiens de Montréal, 2024
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We worked alongside the legendary Sainte-Flanelle to launch the very first edition of their OG1 Market. The goal? To spotlight Montreal’s most exciting underground brands with a pop-up retail space right at the heart of our esplanade on game nights.
Challenge
In just a few days, we had to develop a full brand identity, design the market space, and bring together 15 emerging brands that, according to us, represented the city’s fashion and creative scene.
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Idea
Instead of simply asking our merchants to come sell their usual goods, we commissioned several of them to create one-of-a-kind pieces inspired by the Habs universe.
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Credits :
Creative : Collection
Curation : Collection, Antonin Brault Guillaume
Illustration : Daniel Bejarano
Grills : Coming Age
Photos: Villedepluie, Paulo Vivanco
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