We brought Texas to Canada

Design

Coup de feu

2025

Coup de feu, 2025

Cowboy culture is alive and thriving in Quebec, and Coup de feu exhibits that country sensibility to a T. 

From the minds of three cowboys turned entrepreneurs from Vals-des-Sources, Coup de feu is a farm-to-food truck venture inspired by the classic BBQ establishments that dot the Texas landscape. 

Their mission is to import delicious pit master BBQ, and a dose of Southern charm, into Quebec. Our’s was to create a brand image that would also bring a little bit of Texas to Quebec.

Credits :

Creative : Collection

Motion Design : Mathieu Rouland

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