We poured Gatorade on a thousand coaches
Community Building / Editorial / Strategy / Photo
Pour 3 points
2022
Pour 3 points, 2022
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Pour 3 Points is an organization whose mission is to train sports coaches to help young people develop the skills to succeed in areas of their life far beyond the court. They entrusted us with creating a campaign that would showcase just how life changing a mentor’s support can be, even if it may seem small.
Challenge
In their previous campaigns, Pour 3 Points has tended to focus on the kids they are helping. This time, we needed to shift the spotlight onto the coaches.
Idea
It all started with a simple question: who coached the coaches when they were young? Who shaped their outlook on life, their sense of self? Who was their person?
We gathered testimonials from dozens of coaches, and wove them together into a tapestry to create a campaign that, in the end, pays tribute to everyone who takes the time to make even a small difference.
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Credits :
Creative : Collection
Production : Éric Robillard for Stukely
Direction and Editing : Vincent RC
DOP : Christophe Sauvé
Steadicam : Kes Tagney
Gaffer : Saad Abas
Color Grading : Martin Gaumont for Outpost
Music : Ouri
Sound Design and Mix : Réservoir Audio
Motion design : Félix Arsenault
Special thanks to coach Imane Moglia Euchi and the St-Ex basketball team
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