We went big for small crowds
Design
Place des Arts
2026
Place des Arts, 2026
:no_upscale():quality(70))
Place des Arts, Quebec's premier cultural institution, set out to create a concert series that would draw a younger, novelty-seeking audience into its venues.
We were tasked with creating the identity for this new series.
:no_upscale():quality(70))
:no_upscale():quality(70))
:no_upscale():quality(70))
Idea
To break away from Place des Arts' traditionally formal image and connect with a younger audience, we set aside the brand's visual guidelines and instead drew inspiration from the work of the man whose name graces the venue hosting the series : Claude Léveillée.
:no_upscale():quality(70))
:no_upscale():quality(70))
:no_upscale():quality(70))
:no_upscale():quality(70))
Beyond inspiring the name of the series, Mr.Léveillée and his seminal album Black Sun also shaped our choice of typography, layout, and colour palette.
:no_upscale():quality(70))
:no_upscale():quality(70))
:no_upscale():quality(70))
:no_upscale():quality(70))
:no_upscale():quality(70))
:no_upscale():quality(70))
:no_upscale():quality(70))
:no_upscale():quality(70))
:no_upscale():quality(70))
:no_upscale():quality(70))
:no_upscale():quality(70))
:no_upscale():quality(70))
:no_upscale():quality(70))
:no_upscale():quality(70))
Credits :
Creative Direction : Collection
Graphic Design : Collection, Noa Julien
Motion Design : David Duchesne
Case Study Photography : Paul Dussault
:no_upscale())
:no_upscale())
:no_upscale())
:no_upscale())
:no_upscale())
:no_upscale())
:no_upscale())
:no_upscale())
:no_upscale())
:no_upscale())
:no_upscale())
:no_upscale())
:no_upscale())
:no_upscale())